MEZAN GROUP

ABOUT THE COMPANY Mezan was established in the year 1951-1952 with the corporate name of “Paracha Textile Mills Limited”. The foundation stone was laid by the Excellency of Khawaja Nazimuddin, the Governor General of Pakistan. In 1983, the current management took over the Company and the Board of Directors carried the same vision forward, delivering quality edible oil in a fairly new developing market in Pakistan. The Ghee Unit Batch refinery was established and started manufacturing different brands of Ghee and Cooking Oil, which include Mezan Canola Oil, Mezan Cooking Oil, Mezan Sunflower Oil, Mezan Banaspati, Olivola, Dil Dil Banaspati and Cooking Oil, Paracha Banaspati and Cooking Oil, Awaz Banaspati and Cooking Oil and Mezan Perfect Fry etc. Over the last few years, Mezan has proven to be admired across Pakistan due to its wide variety of products, constant innovation, highly attractive packaging formats, suitable prices for every consumer segment and memorable advertising. The “Mezan” brand was nationally launched in 2008 through the most iconic media advertising campaign of the category titled: Vision Our aim is to reach every kitchen in Pakistan and meet the consumer’s high expectation by providing them the ideal mix of wholesome, high quality products that enriches their daily consumption. Mission Mezan’s ethos of “Balanced Life Balanced Diet” is reflected in every step of production, quality, supply chain, sales and marketing functions where we strive to innovate and bring the best quality brands to consumers across Pakistan.