BAKE PARLOR

Our Vision To be the leading choice for food products with consistent commitment to quality Our Mission To lead change in food innovation; one which is convenient, supports health and well-being Rasul Group of Companies (Registered trademark: Bake Parlor) has developed a history of entrepreneurial excellence ever since its inception in 1926. Our management techniques, product diversification, high quality standards and passion for growth has enabled us to grow tenfold within a decade and propelled us to the top of the Pakistani food industry. Rasul group owns the largest flourmills in Pakistan and is one of the biggest wheat commodity consumers on national level. Over the years the company has integrated forward from flour milling into the field of industrial baking, pasta and vermicelli manufacturing, ketchup and sauce categories, snack production and recent introduction of its sherbet range. We recognize the significant probability of a global food shortage in the near future and being a responsible corporate citizen are developing effective strategies to protect consumers and maintain service standards, provided that the stable economic situation persists. Our position as a major wheat consumer and player in the food industry places greater responsibility on us to protect consumer interest and environmental scanning is our number one priority. To put these principles in practice we've successfully acquired memberships to ISO 9001, Snacks Food Association (SFA) and accreditation from Food and Drug Authority (FDA) of USA and utilizing these platforms to provide quality food at the same price levels. Together we hope to emancipate a new era of food revolution adhering to our core competencies of excellent customer service and differentiated products. Constant innovation and redefining our core processes is a daily mantra as we aim to continue leading change responsibly. Our commitment for continuous investment in products and innovation all along our journey while maintaining research-based strategy had been highly successful and Inshallah will ensure the best results in years to come.